Marketing Roadmap

Carole Smith’s Marketing Roadmap delineates a path for success for her clients’ home sales.  Given today’s real estate market, a well conceived, meticulously executed marketing plan is required.

 

The customized Marketing Roadmap assures clients maximum visibility and constant salesmanship.  Below are elements of the roadmap designed to achieve sellers’ goals. It’s not easy as 1-2-3, Carole just makes it look that simple.

 

1. Size It Up

2. Get the Word Out

3. Bring Them In

 

1. Size It Up

 

Conduct thorough research of comparable market value and nearby inventory

Price home with sellers’ goals in mind – quick sale or increased profit, for example

Recommend home improvements which may yield incremental profit with limited investment

 

2. Get the Word Out

 

Photograph the property to showcase appealing selling features

Craft a sales message for the home which resonates with buyers and agents alike

Publish information on Multiple Listing System (MLS) within 24 hours of signed listing agreement

Create virtual tours, floorplans and/or web commercials of property

Create full color brochures of property

Post information on top-visited real estate websites

Place advertisement in local newspaper and relevant magazines

Create direct mail campaign to targeted audience

Develop viral marketing campaigns using blogs and other community-based sites

Execute email campaigns

 

3. Bring Them In

 

Schedule showings and open houses around clients’ schedules

Instant follow up with buyers’ agents and continuous feedback

Securing of competitive offers

Coordinating of details upto the closing with large network of resources including inspectors, repairmen, lawyers, closing agents, movers and more